Friday, 2 March 2018

Thanks to Jane Walker, ladies can finally drink Scotch.

Photo: Johnnie Walker via AP.
Johnnie Walker is introducing a female version of the world’s bestselling whisky

Johnnie Walker is rolling out a female version of its iconic logo, an attempt to draw more women to the world’s bestselling Scotch and acknowledge a broader push toward gender equality. A limited US edition of the whisky will have a striding woman on the label – rather than the traditional top-hatted man – and carry the name Jane Walker. Brand owner Diageo Plc is hoping the move widens the appeal of the product while celebrating women, said Stephanie Jacoby, vice-president of Johnnie Walker.

“Scotch as a category is seen as particularly intimidating by women,” Jacoby said in an interview. “It’s a really exciting opportunity to invite women into the brand.” 

Full story at SCMP

By The Washington Post.

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