THE benefit of a national air carrier has been greatly adduced to include promotion of trade and tourism, especially as it contribute to national tourism earnings. It also boost a country’s competitiveness by giving businesses faster access to a wider range of raw materials, more skilled labour, larger market for goods and services, as well as allowing for more production of new products.
On this premise, the Quality Assurance Manager, Uganda Tourism Board (UTB), Samora Semakula, noted that the importance of a national air carrier cannot be over-emphasized in destination marketing as it ensures seamless connectivity and inflow of tourists, business travellers and corporate organisations to the country to explore its tourism offerings.
Semakula disclosed during a roundtable discussion with the Nigerian travel media at Marriott Hotel Ikeja, Lagos. He noted that Nigeria is one of the five source markets for Uganda Tourism Board and the connecting flight between the two countries, which was launched recently would ensure smoother and more robust tourism, cultural and business exchanges between Nigeria and Uganda.
By Daniel Anazia.
Full story at NTM NG
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